PERFECT
FOOD
GROUP
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ABOUT US

Some might know us for always presenting something new. Others trust that we’ll always create their essential neighborhood restaurant. Whatever the case, Perfect Food Group remains committed to knowing what our people want. While

Our mission

has long been to perfect the art of hospitality with innovative concepts and exceptional customer experiences.

Our core

has remained the same since we first opened our doors in 2011; to invigorate the food and beverage market with impeccable standards and diverse concepts that resonate with customers.

Our vision

is to revitalize the food and beverage market with impeccable standards and diverse concepts that resonate with customers.

While our brands have each left different marks on the industry, their common factors remain to be quality ingredients and a cultivated, warm and welcoming atmosphere. More than a decade in, we at PFG continue to be dedicated to anticipating culinary trends and presenting them in innovative ways to the Egyptian market.

MEET
THE FOUNDER

“Innovation means using experience and knowhow as a solid foundation to create new, exciting concepts that last”

-Yasser El-Sheikh,
Founder of Perfect Food

Launching PFG in 2011 was the result of two decades of my work and intimate knowledge in the hospitality industry since the 1990s. And even then, I started with only two dining concepts and expanded steadily over the years after building solid foundations with our customers. And I say ‘our’ because the PFG team have invested their expertise and passion into making our concepts into household names.

Today, with 17 venues around Egypt under the PFG name and more to come soon, I remain proud of my team for their uncompromising dedication to upholding our company values of ethical conduct, working to earn the trust of our customers, a generous spirit, and the unending promise of the highest standards of quality.

-Yasser El-Sheikh